Lucy McCrudden, aka Dance Mama, is a London-based dance entrepreneur and advocate.

She is Founder of dancemama.org – a community and platform profiling significant parents in dance and the arts. Lucy has dove-tailed her own work with holding key positions in learning and participation over the last 17 years.

These include; Dance Artist in Residence for DanceXchange (2004), Manager for London Contemporary Dance School, The Place, Centre for Advanced Training (2005-11), Expert Panel member of the DFE Music and Dance Scheme representing the National Dance CATs (2007-2010), Vice-Chair of Royal Borough of Kensington & Chelsea Arts Grants Panel (2006-2009), Learning & Participation Manager, Rambert (2014-16), Chair of the Board of Trustees Dance Woking (2014-16) and most recently, Head of Learning and Participation, Rambert (2016-18).

As an independent specialist she has taught over 19,000 people across the UK and has engaged with a wide variety of dance and arts organisations in many other capacities; consultant, management, mentor, choreography, and presenting/public speaking. She is an Ambassador for the Parents in Performing Arts Campaign.

“In future years a whole generation of modern dancers will have Lucy’s skills and innovation to thank for developing and making their formative years so diverse and exciting. I greatly look forward to seeing what Lucy creates and achieves.”

Jonathan Goddard

Perhaps I can help you?

As a freelancer I can offer a range of services in dance management with my wide skill-set. Follow me on @thedancemama or email lucy@lucymccrudden.com and on LinkedIn.

Dance Mama was created with my passion for writing and communicating. You can find out more about my view on being a portfolio professional featured in business handbook Building A Portfolio Career   – 3rd edition (Bourne, Lyons, McCrudden – Management Books 2000) – available on Amazon and at Portfolio Professionals Partnership